Why it’s crucial to rethink poor perceptions of real estate investors

When you hear the word “investors” in the context of real estate, what image do you conjure up in your mind? Chances are, you envision a bottom-feeding foreclosure vulture who just finished attending a seminar on getting rich quick and wants to use the two nickels he has to become a millionaire by midday.

It’s one of the challenges we face when discussing real estate investing with brokers and agents in this industry. The real estate investor is saddled with an ugly stereotype that repels most real estate professionals. (It’s interesting how an industry that would love to shake off its own ugly stereotype is so quick to buy into someone else’s, but that’s a subject for another post.)

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