09:36
BENGALURU: Realty websites firms are making a daunting leap into e-commerce. Housing.com and Snapdeal, both backed by Japan's Softbank, are building technology and teams to sell new properties online to tap India's billion-dollar real estate market.
To instill customer trust in a high-risk market, the companies banking on wealth of data, offline partners and brand recognition. "Selling houses online isn't an easy problem to solve," said Advitiya Sharma, co-founder Housing.com.
Real full story: Real estate companies face tough task online
To instill customer trust in a high-risk market, the companies banking on wealth of data, offline partners and brand recognition. "Selling houses online isn't an easy problem to solve," said Advitiya Sharma, co-founder Housing.com.
Real full story: Real estate companies face tough task online
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