Real Estate Pros Try Their Hand At Purple Prose In Selling The Priciest Homes

Some real estate agents are now trying a different method in getting the priciest homes out of their inventory, and it's not home staging, nor offering crazy incentives, Stefanos Chen of The Wall Street Journal reports.

Real estate website realtor.com conducted a listings language analysis and found out that the property's price tag greatly affects the listing's property description. The analysis has shown that the pricier the home, the more flowery verbiage are used to describe the property, and that luxury agents are penning purple prose to close deals.

"Majestically poised along the shimmering Gulf of Mexico," were the introductory words for a 222-word property description for a $10.9 million beach home in Sarasota, Fla. It also cites the "unique harmony" of this "haven of serenity" suitable for "undisturbed reflection."

Using a 1970's algorithm used for school-grade levels called Flesch-Kincaid scale, the Fla. Listing scored at the 12th-grade reading level.

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