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Classifieds, a newspaper segment that is either the most read one or the most abandoned one for select Indian households; read by the needy ones and ignored by rest of the population.
The sector underwent a complete make-over ever since classifieds went online. Reports suggest that between 2002 to 2012 newspaper classified ads went down to 71%, thanks to the Internet. Now another report says that the online classifieds industry, which was worth Rs 1,800 crore in 2013, is expected to go up to Rs 4,500 crore by 2018.
No doubt the online classifieds have grown, not just in figures, but otherwise also. Now classifieds are more customer-centric - they think of your ease; accessible - just a touch away and of course divided in various platforms - verticalized.
Quikr, one of the top industry players and also the architect of verticalization, which had popularized its 'Quikr cars' lately, is now taking up another vertical, 'Quikr Homes'. With the launch of two TVCs, conceptualized by Interface Communications, Quikr has entered into real-estate market.
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