4 ways to brand yourself to attract more real estate business

Pepsi or Coke? It’s one of the greatest rivalries in beverage history! Whichever side of the aisle you occupy, you’re not likely to cross over without some serious convincing. That’s because most of us are brand-loyal shoppers. Whether it’s soft drinks, shampoo or clothing, we all have our favorite brands, and we stick to them.

According to “Retention Science,” brand loyalty “has very little to do with prices or MONEY, but has everything to do with how your brand is perceived by the consumer, whether through promotional activities, reputation or their previous experiences with your company.”

Keeping that in mind, the same feelings of loyalty that a consumer feels toward a company can be manifested in loyalty toward a person — like the consumer’s doctor, lawyer … or real estate agent. That’s why it’s crucial as an agent to build a strong brand for yourself in order to attract and retain more business.

Read full story: 4 ways to brand yourself to attract more real estate business